Overview
Baldwin Bone and Joint, a leading musculoskeletal care provider in Alabama, joined the MyOrthopedicProblem.com (MOP) network in June 2025 to enhance their digital reach and connect with high-intent orthopedic patients. Just weeks into the partnership, the clinic saw measurable results across patient acquisition, appointment conversion, and surgical volume.

Results (June–August 2025)
• 16 qualified leads generated
• 8 appointments scheduled/completed (50% appointment conversion rate)
• 2 surgeries completed
• 2 additional surgeries scheduled (25% surgical conversion rate on total leads)

National Revenue Benchmark
According to industry averages, orthopedic procedures such as total joint replacements, rotator cuff repairs, and ACL reconstruction generate $10,000–$25,000+ per case.

Projected Revenue Impact
• 2 completed surgeries = ~$20,000–$50,000+
• 2 upcoming surgeries = +$20,000–$50,000+
• Total projected revenue from MOP referrals to date: $40,000–$100,000+

Key Success Drivers
• High-Intent Patient Flow: Patients completing the AI-powered OrthoCheck arrive educated and ready to engage with providers.
• Local Market Visibility: MOP’s smart matching algorithm positioned Baldwin Bone and Joint prominently among searchers in its regional market.
• Surgical Readiness: With nearly 1 in 4 leads converting to a surgical procedure, the practice is seeing immediate ROI on performance-based marketing spend.

Provider Quote
"We were impressed not just by the volume of leads, but by the quality. These patients are educated, motivated, and in need of real care. MOP is delivering on what could be the future of ortho SEO."
— William Wiggins, CEO, Baldwin Bone and Joint

Conclusion
In under 60 days, Baldwin Bone and Joint turned a modest investment in MyOrthopedicProblem.com into high-quality surgical cases and a predictable pipeline. As awareness of the platform grows in their region, the partnership is expected to continue driving high-value patient volume with measurable ROI.

‍