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How Baldwin Bone & Joint generated $35K in surgical revenue in 30 days with OrthoCheck AI
Challenge
Baldwin Bone & Joint — a multi-provider orthopedic practice in Daphne, Alabama — was investing heavily in digital marketing but had no way to measure what that spend actually produced. Their website received thousands of visitors monthly, but the only conversion mechanism was a generic "Contact Us" form. The front desk team was fielding dozens of calls daily, manually triaging patients with no clinical context, and filling surgeon schedules with consults that often turned out to be non-surgical. Dr. Bramlett and Dr. Roca were spending valuable consult time on patients who didn't need surgery, while actual surgical candidates were visiting the website and leaving without ever being identified. Leadership had zero visibility into how many potential surgical patients they were losing.
Approach
Clinekt Health deployed OrthoCheck AI on Baldwin's website in under one week. A single embed code — no IT project, no EHR integration required, no staff training. OrthoCheck immediately began engaging every website visitor with a specialty-trained clinical screening: body region, symptom severity, duration, functional limitations, and surgical risk assessment. Every patient who completed the screening received a clinical risk score. High-risk surgical candidates were flagged immediately and delivered to the scheduling team with a full clinical profile — body region, symptoms, severity rating, contact information, and urgency level. Schedulers no longer had to guess who to prioritize. Surgeons received pre-screened patients ready for consultation.
Solution
Baldwin Bone & Joint went live with OrthoCheck AI in under one week. The deployment required no IT resources, no EHR integration, and no staff training. A single embed code was added to their website and OrthoCheck immediately began screening every visitor. Within the first week, the practice saw qualified surgical leads flowing to their scheduling team with full clinical profiles. Schedulers stopped guessing which patients to prioritize. Surgeons stopped wasting consults on non-surgical patients. The front desk workflow didn't change — it just got better inputs.
Results
What’s next
Baldwin Bone & Joint is now expanding OrthoCheck AI across their full digital presence to capture patients from every traffic source — paid search, organic, social, and referral campaigns. Their next milestones: deploy OrthoCheck across all provider pages, integrate qualified lead delivery directly into their scheduling workflow, and use attribution reporting to reallocate marketing budget toward the channels producing the most surgical cases. The goal is to double qualified lead volume while maintaining the same 59% booking rate — turning their website into the highest-performing patient acquisition channel in the practice.